Last year as I worked on the analytics (social media & web analytics) for a mens grooming site dedicated to removing extra unwanted facial hair (details omitted). I marveled at the work that went into the Flash modules that took me into a virtual grooming party and by looking at the tracking code, Google Analytics JavaScript tagging that was put in place for the grooming website) saw what I expected I would find, a basic tracking script with no calls to any Flash tracking, calls built into Google Analytics that could have provided a lot of information on how the website was used by visitors.
All it took was adding some code here and there, not a big deal if you knew what to do.
It was so dumb, people put so much work into developing “flashy” content then decide to omit any real tracking; either they didn’t know or did not care most of the grooming site was invisible to any analytics tracking.
It happens way too often.
That situation is beginning to change, at least, if the developer has the latest version of Flash Professional CS5 and is adding the SiteCatalyst Extension. Hat Tip to my friend and consultant Dean Landsman for pointing me toward this information.
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