jazarah! » Adobe reveals new pricing strategy for Egypt's SMEs and ...

Adobe Systems Incorporated MENA announced a new business strategy specifically targeting the growing Egyptian market, bringing the benefits of flagship Creative Suite 5 (CS5) to the country’s small and mid-sized enterprises and growing creative industry sector.

Central to Adobe’s business strategy is a new CS5 pricing scheme offering up to 70% discount on the published Middle East price for Egyptian businesses. This new strategy will support the country’s growing design industry and fast-developing creative talent by making Adobe’s latest technology available at more affordable prices for the Egyptian user.

“Adobe is committed to the Egyptian market and is constantly evaluating local needs to tailor our offering accordingly,” said Abdallah Saqqa, general manager at Adobe Systems MENA. “This market promises enormous potential for growth, and this new pricing scheme has been specially developed as part of our strategy to bring the advantages of our software to more users here. With 250 new features, Adobe Creative Suite 5 gives Egypt’s design professionals the freedom and control to realize their ideas more completely and quickly than ever before, across a broad range of media.”

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