Books Publishers Now Using Microsoft Tag Technology

Book publishers including "Simon & Schuster, Loescher, Publications International, Ltd." are finding a variety of ways to make their offline content available through digital experiences whether it's through e-readers, mp3 versions of a book on tape or, most recently, through the use of barcodes in the books called "Tags."

Microsoft Tags help bring traditional books alive by providing direct access to digital content from the pages of the book. Imagine reading the autobiography of a musician and, at the same time, watching a video of one of their performances, all from the comfort of your couch.

"While some are rushing to find ways to take the physical book out of people's hands and put the entire experience online, we've decided to take the internet and put it into the physical book," said Judith Curr, Executive Vice President and Publisher of Atria Books and Washington Square Press.

Source: Books Publishers Now Using Microsoft Tag Technology

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