Want to pre-order a Windows Phone 7 handset through AT&T? Too bad.

Pre-orders, right? Wrong. AT&T has since confirmed that pre-ordering is a no go.

An odd decision, especially considering that they’ve done pre-orders for considerably “smaller” (from a marketing-money-spent standpoint) launches. Does AT&T not expect enough of a turnout to warrant taking pre-orders, or are they just trying to increase the odds that they’ll have some photo-friendly lines?

[Shout out to Windows Phone Secrets for spotting the tweet]

It may have to do with device shortages than anything else. I would like to say that they also do not want to do it since WP7 is not exclusive to them as the iPhone was as a value-add for exclusive deals (who really wants to do exclusive deals to tie their mobile OS to one provider anyway other than stupid Apple) but they should know that it will only get them more subscribers if consumers are able to pre-order ahead of time but again without an guaranteed ETA for everyone it may spell trouble.

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