Why are Professional Photographers so expensive?

This article has been very well received by the photography community, and is published in the December 2009 edition of Professional Photographer Magazine .

In this digital age where everyone has cameras, scanners, and home “photo printers,” we hear this all the time: How do professional (or personal) photographers charge $X for an 8×10 when they cost just $1.50 at the drugstore? Simply put, the customer is not just paying for the actual photograph; they’re paying for time and expertise.

The average one-hour portrait session

First, let’s look at the actual work involved:

Travel to the session Setup, preparation, talking to the client, etc. Shoot the photos Travel from the session Load images onto a computer Back up the files on an external drive 2 – 4 hours of Adobe® Photoshop® time, including cropping, contrast, color, sharpening, and backing up edited photographs. Proof photos are also ordered. 2 –...

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