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Microsoft has received a lot of publicity and positive review of its Windows Phone 7 platform, and our very own Chris Leckness has been playing with his HTC HD7 on T-Mobile since a few days before launch and has been overall satisfied with that experience. Despite the glowingly positive reviews over the user interface and experience on Windows Phone 7, the sleek designs by OEMs, and Microsoft’s ability to launch with so many apps and partners, the one thing that will set Windows Phone 7 ahead of competitors like iOS, Android, and webOS is its direct-to-user update mechanism that will be handled over the air (OTA).
Any software updates with Windows Phone 7 will be pushed out to end-users directly from Microsoft over the air to their phones. This move is a radical departure from what the industry experiences right now. Currently, with Android devices, updates must pass through manufacturers to customize and build for their hardware, and then go through carrier certification to ensure that it will work properly, and then the carriers will push the updates out to end-users either via a manual download or over the air. On iPhone, while Apple manages the update process itself, updates files are actually entire copies of the iOS build and not just divided piecemeal for the feature that is being added or the bugs that the update attempts to fix. This means that what you end up with is a huge file that can’t be handled over the air and after installing a whole OS, you have to then waste time restoring apps and personal user information on your phone. All this is avoided by Windows Phone 7′s update scheme, which takes the lengthy process of OEM customization and carrier certification out from the Android circle, and can patch parts of the operating system and not have to send the entire OS image to users, unlike on iOS.
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